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Online Marketing Comprehensive Package

30000

 

  • Every Sunday Class and Total Class 2.
  • Timing will be given later
  • SEO+SMO+SEM+Email
  • Lead Generation + Google Analytics
  • Content and Affiliate marketing

 

Description

User can learn as per below:

What is Facebook Marketing

  • Facebook Page Best Practices
  • KPIs to measure success
  • Facebook Insights
  • Facebook Business Manager
  • How does Facebook Advertising Work?
  • Facebook Ad Campaign Objectives
  • Facebook Ad Targeting

Marketing on Instagram

  • Optimizing your instagrambusiness profile
  • Crafting an Instagram content strategy
  • Best Practices
  • Influencer Marketing on Instagram
  • Analytics & Measurement

LinkedIn for Personal Branding

  • Brand Marketing on LInkedIn
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium
  • LinkedIn Ads

Pinterest Marketing

  • Pinterest for business
  • Marketing on Pinterest
  • Best Practices
  • Leveraging Rich Pins
  • Analytics & Measurement

Social Media Marketing Tools

  • Hootsuite
  • Buffer
  • TweetDeck
  • Sprout Social

Social Media Strategy

  • 10-step framework to crafting a successful Social Media strategy
  • Building Content That is Inherently Shareable
  • Creating Content for multiple platforms
  • Generating content ideas and building a plan
  • Effective Content Distribution

What is SEO?

  • How do Search Engines work?
  • Intro to SEO
  • Organic Search vs. Paid Search Results
  • Keyword Research

On Page SEO

  • HTML Basics
  • On-page SEO Elements
  • Technical SEO
  • Mobile SEO
  • Schema markup

Off Page SEO

  • Link Building
  • Social SEO
  • Local SEO
  • Backlink Audits using SEMrush.com

SEO Audit, Tools, Measurement

  • SEO Audits
  • Algorithm Updates
  • Measurement with Google Analytics
  • SEO Resources, Careers in SEO

Video (Youtube) SEO

  • How Video Ranking works
  • What are the Key factors to rank video
  • What should be length of video to rank

SEM

  • What is SEM? Why SEM?
  • What is Google AdWords? Why Google AdWords?
  • Google Network
  • AdWords Terminologies
  • How Does the SEM Auction Work?
  • Campaign Types – Introduction to Search, Display (including Videos),
  • Creation of Search Network Campaign
  • GDN Targeting Options
  • Display Ad Formats
  • Ad Gallery Tool
  • Conversion Tracking
  • GDN Campaign Creation – Demo
  • Remarketing
  • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
  • Advanced Display: Smart Display Campaigns
  • Mobile Ad Campaigns
  • YouTube Ad Formats
  • YouTube Campaign Creation
  • YouTube Analytics

Introduction to Google Analytics

  • What’s analysis?
  • Is analysis worth the effort?
  • Analysis vs Intuition
  • Introduction to Web Analytics
  • Getting Started With Google Analytics
  • How Google Analytics works?
  • Accounts, profiles and users navigation
  • Google Analytics
  • Basic Metrics
  • The main sections of Google Analytics reports

Measurement

  • Content Performance Analysis
  • Visitors Analysis

–Unique visitors

–Geographic and language information

–Technical reports

–Benchmarking

Digital Analytics

  • WebMasters
  • AdWords Reports, Custom Reports, Custom Dimensions
  • Dashboard and Segmentation
  • Multi-Channel Funnels Reports Attribution modeling and reports

Content Marketing

  • You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.
  • Myths about Content Marketing
  • Identifying & creating “Good” Content
  • Framework to begin a content marketing program
  • How to show ROI for content programs
  • About key resources and tools to create and curate content

Affiliate Marketing

  • Definition
  • Purpose/Where and why is Affiliate Marketing used
  • Resources required to get started with Affiliate Marketing
  • Top Players in the market for Affiliate Marketing
  • Re Brokering and Payout models
  • Segregation of Affiliate Marketing
                Website

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