Sale!
Online Marketing Comprehensive Package
₹30000 Rs.
- Every Sunday Class and Total Class 2.
- Timing will be given later
- SEO+SMO+SEM+Email
- Lead Generation + Google Analytics
- Content and Affiliate marketing
Description
User can learn as per below:
What is Facebook Marketing
- Facebook Page Best Practices
- KPIs to measure success
- Facebook Insights
- Facebook Business Manager
- How does Facebook Advertising Work?
- Facebook Ad Campaign Objectives
- Facebook Ad Targeting
Marketing on Instagram
- Optimizing your instagrambusiness profile
- Crafting an Instagram content strategy
- Best Practices
- Influencer Marketing on Instagram
- Analytics & Measurement
LinkedIn for Personal Branding
- Brand Marketing on LInkedIn
- LinkedIn Company Pages
- LinkedIn Advanced Search
- LinkedIn Premium
- LinkedIn Ads
Pinterest Marketing
- Pinterest for business
- Marketing on Pinterest
- Best Practices
- Leveraging Rich Pins
- Analytics & Measurement
Social Media Marketing Tools
- Hootsuite
- Buffer
- TweetDeck
- Sprout Social
Social Media Strategy
- 10-step framework to crafting a successful Social Media strategy
- Building Content That is Inherently Shareable
- Creating Content for multiple platforms
- Generating content ideas and building a plan
- Effective Content Distribution
What is SEO?
- How do Search Engines work?
- Intro to SEO
- Organic Search vs. Paid Search Results
- Keyword Research
On Page SEO
- HTML Basics
- On-page SEO Elements
- Technical SEO
- Mobile SEO
- Schema markup
Off Page SEO
- Link Building
- Social SEO
- Local SEO
- Backlink Audits using SEMrush.com
SEO Audit, Tools, Measurement
- SEO Audits
- Algorithm Updates
- Measurement with Google Analytics
- SEO Resources, Careers in SEO
Video (Youtube) SEO
- How Video Ranking works
- What are the Key factors to rank video
- What should be length of video to rank
SEM
- What is SEM? Why SEM?
- What is Google AdWords? Why Google AdWords?
- Google Network
- AdWords Terminologies
- How Does the SEM Auction Work?
- Campaign Types – Introduction to Search, Display (including Videos),
- Creation of Search Network Campaign
- GDN Targeting Options
- Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- GDN Campaign Creation – Demo
- Remarketing
- Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
- Advanced Display: Smart Display Campaigns
- Mobile Ad Campaigns
- YouTube Ad Formats
- YouTube Campaign Creation
- YouTube Analytics
Introduction to Google Analytics
- What’s analysis?
- Is analysis worth the effort?
- Analysis vs Intuition
- Introduction to Web Analytics
- Getting Started With Google Analytics
- How Google Analytics works?
- Accounts, profiles and users navigation
- Google Analytics
- Basic Metrics
- The main sections of Google Analytics reports
Measurement
- Content Performance Analysis
- Visitors Analysis
–Unique visitors
–Geographic and language information
–Technical reports
–Benchmarking
Digital Analytics
- WebMasters
- AdWords Reports, Custom Reports, Custom Dimensions
- Dashboard and Segmentation
- Multi-Channel Funnels Reports Attribution modeling and reports
Content Marketing
- You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.
- Myths about Content Marketing
- Identifying & creating “Good” Content
- Framework to begin a content marketing program
- How to show ROI for content programs
- About key resources and tools to create and curate content
Affiliate Marketing
- Definition
- Purpose/Where and why is Affiliate Marketing used
- Resources required to get started with Affiliate Marketing
- Top Players in the market for Affiliate Marketing
- Re Brokering and Payout models
- Segregation of Affiliate Marketing
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