Online Marketing – Module Alpha 2
₹9000 Rs.
Every Saturday Class and Total Class 4.
Timing will be given later
What is SEO?
On and Off Page, Video (Youtube) SEO
SEO Audit, Tools, Measurement
SEM – Fundamentals
Creation of Google Display Network
YouTube Marketing – Introduction & Ad Formats
Description
Under this package, user can learn
What is SEO?
- How do Search Engines work?
- Intro to SEO
- Organic Search vs. Paid Search Results
- Keyword Research
On Page SEO
- HTML Basics
- On-page SEO Elements
- Technical SEO
- Mobile SEO
- Schema markup
Off Page SEO
- Link Building
- Social SEO
- Local SEO
- Backlink Audits using SEMrush.com
SEO Audit, Tools, Measurement
- SEO Audits
- Algorithm Updates
- Measurement with Google Analytics
- SEO Resources, Careers in SEO
Video (Youtube) SEO
- How Video Ranking works
- What are the Key factors to rank video
- What should be length of video to rank
SEM
- What is SEM? Why SEM?
- What is Google AdWords? Why Google AdWords?
- Google Network
- AdWords Terminologies
- How Does the SEM Auction Work?
- Campaign Types – Introduction to Search, Display (including Videos),
- Creation of Search Network Campaign
- GDN Targeting Options
- Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- GDN Campaign Creation – Demo
- Remarketing
- Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
- Advanced Display: Smart Display Campaigns
- Mobile Ad Campaigns
- YouTube Ad Formats
- YouTube Campaign Creation
- YouTube Analytics
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