Content and Affiliate Marketing
₹9000 Rs.
- Every Sunday Class and Total Class 1.
- Timing will be given later
- Content Marketing
- Affiliate Marketing
Description
Content Marketing
- You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.
- Myths about Content Marketing
- Identifying & creating “Good” Content
- Framework to begin a content marketing program
- How to show ROI for content programs
- About key resources and tools to create and curate content
Affiliate Marketing
- Definition
- Purpose/Where and why is Affiliate Marketing used
- Resources required to get started with Affiliate Marketing
- Top Players in the market for Affiliate Marketing
- Re Brokering and Payout models
- Segregation of Affiliate Marketing
| Website | Mobile |
| Display Inventories | Attribution Tools |
| Email inventories | Incent vs Non-incent inventories |
| Campaign types (CPM, CPC, CPV, CPA etc.) | Campaign Types (CPI, CPS, CPA etc.) |
| Tracking methods | Tracking methods |
| Fraud analysis and types of fraud | Fraud Analysis and types of fraud |
| Key Optimization methods | In-app events optimization |
| Budget planning | Budget Planning |
| Key Players | Key Players |
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