Email Marketing

5000 Rs.

  • Every Sunday Class and Total Class 4.
  • Timing will be given later
  • Email Marketing and setup
  • Effective Email Content
  • Customer Acquisition Strategies
  • Effective Creative Introducing
  • Nurturing & Automation
  • Email Automation
  • Lifecycle Emails

Description

User Can learn as per Below:

Email Marketing and setup

  • Setting-up an Email Marketing Machine
  • ISPs, Hosting Facility and MTA
  • IP/DNS and Shared vs. Dedicated IPs
  • MX Record, Whitelisting, Response Handlers and Bounces

Effective Email Content

  • Conversation
  • Relevance
  • Incentives
  • Timing
  • Creative & Copy
  • Attributes

Customer Acquisition Strategies

  • Rented List Emails
  • Co-branded Emails
  • Third Party Email Newsletters
  • Viral Emails
  • Event Triggered Emails
  • House E-newsletters

Nurturing & Automation

  • Tools to Enhance Lead Nurturing
  • Enhance Better Reach
  • Analyze Behavior Patterns
  • Analytics
  • Automation and More

Email Automation

  • Introduction to Automation
  • What is Automation?
  • How does it Work?
  • What are the Benefits?
  • A/B testing
  • Choosing an Automation Platform
  • Features & Functions Available
  • What are Workflows? How to Create a Workflow?
  • Cost
  • Most Widely Used Platforms
  • Simple Automation Functions from MailChimp
  • Click to Reply Options – Demonstrated
  • Other Features Explained
  • Results – Demonstrated – Practical

Lifecycle Email

  • What are Lifecycle Emails?
  • Where do Lifecycle Emails fit in?
  • Tools used for Lifecycle Emails
  • Lifecycle Emails – Case Studies
  • Lead Nurturing with Drip Email Marketing: Implementation

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